Once in the doldrums, Florida coast hums with space launches

A child waves a souvenir flag while waiting on the Max Brewer Bridge to view the launch on Pad 39B for the Artemis I mission to orbit the moon at the Kennedy Space Center, Monday, Aug. 29, 2022, in Titusville, Fla. The launch was scrubbed. Credit: AP Photo/Phelan M. Ebenhack

A decade ago, Florida’s Space Coast was in the doldrums.

The space shuttle program had ended, and with it the steady stream of space enthusiasts who filled the area’s restaurants, hotel and motel rooms during regular astronaut launches.

The Kennedy Space Center’s 7,400 laid-off shuttle workers struggled to find jobs in their fields, and many left for other states. The county’s unemployment rate skyrocketed to almost 12%, and foreclosures were rampant in the aftermath of a housing crisis that struck Florida harder than most states. The Miracle City Mall, a once-thriving shopping destination that had been around since the Apollo moon shots in the 1960s, was abandoned in the mid-2010s, and other stores and restaurants were shuttered.

“It was devastating. Along with the fact that our nation was going into a recession, we had lost our bread and butter. We had lost our economy,” said Daniel Diesel, the mayor of Titusville, which sits across the Indian River from the Kennedy Space Center.

Nowadays, the county’s unemployment rate is under 3%, and the Space Coast is humming with jobs and space launches. NASA’s first launch of its new moon rocket set for Saturday was expecting to attract hundreds of thousands of visitors like Ed Mayall. He traveled more than 4,300 miles (about 6,920 kilometers) from London to witness the first, scrubbed launch attempt on Monday.

Once in the doldrums, Florida coast hums with space launches

A vendor sells souvenir flags to spectators on the Max Brewer Bridge waiting to view the launch of the Artemis I mission to orbit the moon at the Kennedy Space Center, Monday, Aug. 29, 2022, in Titusville, Fla. The launch was scrubbed. Credit: AP Photo/Phelan M. Ebenhack

“It’s just so exciting, the thought of being able to go to space, myself, potentially with all the commercial programs going on, it just makes you want to live it,” Mayall said. “Like it’s just exciting to be around.”

While most of the past six decades of space business in Florida was orchestrated by NASA and the Air Force, this recent rejuvenation on the Space Coast has been powered in the past decade by private, commercial companies like Space X and Blue Origin, founded by two of the planet’s richest men, Elon Musk and Jeff Bezos. Several launches a month are now taking place along the Space Coast, with Space X launching its Starlink internet satellites every few weeks.

Perhaps nothing best captured the Space Coast’s comeback than Space X’s first astronaut lift-off in spring 2020, which put Florida’s central coast back in the business of catapulting humans into space and marked the first time a private company had launched people into orbit. The efforts drew hundreds of thousands of visitors from around the world and ended a nine-year launch drought for NASA.

Once in the doldrums, Florida coast hums with space launches

Spectators leave the Max Brewer Bridge after a scrub of the launch of the Artemis I mission to orbit the moon at the Kennedy Space Center, Monday, Aug. 29, 2022, in Titusville, Fla. Credit: AP Photo/Phelan M. Ebenhack

As of last year, the Kennedy Space Center had more than 12,300 civil servants, private contractors and other employees working at the spaceport, just a few thousand employees short of the 15,000 workers during the Heydays of the shuttle program.

Along the Space Coast, new subdivisions have been permitted, new hotels have been built, small manufacturing plants supporting the space industry are under construction in industrial parks and a gleaming outdoor shopping area recently opened in the footprint of the Miracle City Mall. Last year, the Milken Institute ranked the Space Coast metro area as having the second strongest economy in the US using an index based on jobs, wages and high tech growth. The ranking for the metro was up 47 spots from three years prior.

Besides the growth of the commercial space companies, the Space Coast’s economy has diversified in the past decade beyond its traditional reliance on space, and includes defense contractors, cruise ships, automobile parts manufacturing and nature tourism.

  • Once in the doldrums, Florida coast hums with space launches

    Spectators leave the Max Brewer Bridge after a scrub of the launch of the Artemis I mission to orbit the moon at the Kennedy Space Center, Monday, Aug. 29, 2022, in Titusville, Fla. Credit: AP Photo/Phelan M. Ebenhack

  • Once in the doldrums, Florida coast hums with space launches

    The NASA moon rocket stands on Pad 39B ready for the Artemis 1 mission to orbit the Moon at the Kennedy Space Center, Thursday, Sept. 1, 2022, in Cape Canaveral, Fla. The next launch opportunity is scheduled for Saturday. Credit: AP Photo/John Raoux

  • Once in the doldrums, Florida coast hums with space launches

    Spectators sleep next to the Max Brewer Bridge while waiting to view the launch on Pad 39B for the Artemis I mission to orbit the moon at the Kennedy Space Center, Monday, Aug. 29, 2022, in Titusville , Fla. The launch was scrubbed. Credit: AP Photo/Phelan M. Ebenhack

  • Once in the doldrums, Florida coast hums with space launches

    Zeno Rajnai, holds his souvenir flag after a scrub of the launch of the Artemis I mission to orbit the moon at the Kennedy Space Center, Monday, Aug. 29, 2022, in Titusville, Fla. Rajnai is visiting from Hungary and was hoping to witness the launch. Credit: AP Photo/Phelan M. Ebenhack

  • Once in the doldrums, Florida coast hums with space launches

    The NASA moon rocket stands on Pad 39B before the Artemis 1 mission to orbit the moon at the Kennedy Space Center, Thursday, Sept. 1, 2022, in Cape Canaveral, Fla. Credit: AP Photo/Brynn Anderson

  • Once in the doldrums, Florida coast hums with space launches

    The NASA moon rocket stands on Pad 39B before the Artemis 1 mission to orbit the moon at the Kennedy Space Center, Thursday, Sept. 1, 2022, in Cape Canaveral, Fla. Credit: AP Photo/Brynn Anderson

  • Once in the doldrums, Florida coast hums with space launches

    In this Saturday, Aug. 27, 2022 remote camera photo, a lightning bolt strikes near NASA’s new moon rocket as she sits on Launch Pad 39-Bin Cape Canaveral, Fla. This is scheduled to be the first flight of NASA’s 21st-century moon-exploration program, named Artemis after Apollo’s mythological twin sister. Credit: AP Photo/Chris O’Meara

“We are growing from so many angles,” the mayor said. “Our economy thrives when the space program thrives. There’s just no question about that, but we also like to be able to say we are more diverse than we used to be.”

He said he was a “space brat” growing up and was familiar with the boom and bust nature of the space business ever since his family moved to the Space Coast in 1965 so his father could take a job with the Apollo program. NASA budgets from the White House and Congress greatly impacted life on the Space Coast, he said.

Jessica Costa, owner of C’s Waffles restaurant in Titusville, remembers how quiet the Space Coast became following the end of the space shuttle program. Now that there are rocket launches all the time, she’s not taking them for granted.

“I’m just happy it’s booming the way it is,” Costa said. “I’m happy they got the program back up now. I’m happy people can come out and enjoy it with us.”


‘Sight to behold’: tourists flock to Florida for Moon rocket launch


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